Harry's
At A Glance
8.5X
72%
About Harry’s
Harry’s is home to many โ colleagues unwinding after a long day’s work, friends catching up over dinner, and families spending quality time together over a weekend lunch.
About Harry’s
Harry’s is home to many โ colleagues unwinding after a long day’s work, friends catching up over dinner, and families spending quality time together over a weekend lunch.
Challenge
Itโs no surprise that Harryโs was hit hard by the pandemic. They struggled to continue serving their clients through the delivery of food and drinks.
Harryโs approached our team at Brew to help them not just survive the pandemic โ but continue to thrive and serve their customers with excellence.
The Solutions
Identifying the Perfect Audience
Everyone loves food and drink, but we wanted to hone in on those most likely to be placing online delivery orders during the pandemic. Times were tough for Harryโs. We didnโt want them to spend a dime more than they needed on marketing efforts. Positive ROI was the primary goal.
We worked with the Harryโs staff and talked with some regulars to carve out customer personas and hone in on the ideal audience for our campaign.
Creating a Seamless Ordering Experience
We knew if people were going to place online delivery orders, the experience needed to be as easy and seamless as possible. We worked with the Harryโs team to roll out a landing page and ordering sequence that would convert at a high rate.
Rolling Out Creative Facebook Ads
With plenty of other bars and restaurants switching to the online ordering model, we knew Harryโs ads needed to stand out. We didnโt quickly throw together some copy and creative, but carefully designed ad campaigns we knew would catch the attention of Singapore residents and drive them to take action.
We highlighted some of their deals and worked with them on the highly effective โBe Your Own Bartenderโ campaign. We also helped them roll out an online merchandise promotion.
Providing Ongoing Ad Optimization
Rolling out Facebook ads was just the beginning. Our media buying team worked with Harryโs to optimize their campaigns over the coming months, by utilizing lookalike audiences, retargeting, and frequent A/B testing of messaging and creative.
Results
Harryโs didnโt just survive the pandemic โ they were able to drive sales and hit revenue targets throughout.
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BREW INTERACTIVE
Digital Marketing Agency in Singapore
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111 North Bridge Road, #08-11, Singapore 179098 info@brewinteractive.com