Duolac
Client Story
At A Glance
1000%
Increased total monthly reach by 1000% in three months
46%
Increased monthly social post engagement by 46% in three months
About Duolac
Lauded in Singapore in 2014, Duolac is a leading probiotic supplement trusted by specialists and doctors all over the world. Their probiotic utilizes state-of-the-art technology to perform better than the majority of other products on the market.
About Duolac
Lauded in Singapore in 2014, Duolac is a leading probiotic supplement trusted by specialists and doctors all over the world. Their probiotic utilizes state-of-the-art technology to perform better than the majority of other products on the market.
Challenge
Duolac has only been operating in Singapore for a few years, and though they had seen some success, they needed help really breaking into the market and scaling their sales.
The Solutions
Identifying Duolacโs Target Audience in Singapore
Our campaign with Duolac started with us localizing their target audience. Duolac has had success around the world, but if we were to implement an effective campaign, we needed a crystal clear understanding of their target audience in Singapore โ their demographics, pain points, buying considerations, and more.
Creative & Educational Social Media Campaigns
Stomach problems are no stranger to most people, but itโs not the most popular thing to talk about. We decided to break through the stigma and run some creative campaigns focused on common stomach issues and how probiotics (specifically Duolacโs) help. One successful campaign was titled, โLetโs talk about poop.โ
Highly Targeted Facebook and Google Ads
While we were growing Duolacโs social media presence and building brand awareness, we supplemented their growth with Facebook and Google Ads targeting those likely to be looking for gastro remedies. These ads focused on education and pushing discounts to encourage a customerโs first purchase.
SEO to Increase Visibility on Lazada
While some of Duolacโs target audience isnโt aware of their need for probiotics โ many are already searching for them. To take advantage of this segment, we optimized Duolacโs Lazada store and products to improve visibility.
Lazada Ads to Drive Sales
In addition to product SEO on Lazada, we also ran targeted Lazada ads to quickly drive sales. We were confident that first time buyers would soon be repeat customers for Duolac.
Results
Our marketing campaign with Duolac resulted in a 1000% monthly increase in total reach, and a 46% monthly increase in social post engagement.
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